Join us at Book Expo America in New York where we will be promoting our new book, The Barefoot Spirit, along with other celebrity authors, at: The Expo Authoring Area on Tuesday, June 5 from 2 – 3 p.m. Booth 2035: June 6 from 3 – 4 p.m., and June 7 from 2 – 3 [...]
Improve Your Chances of Success by Starting Small and Carefully
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution in the beginning, but, due to [...]
The Barefoot Spirit – Getting Started
As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical principles that can be applied to almost any business. We [...]
