Title: Exit Strategy, Brand Building, and Value Location: Sonoma State University, Rohnert Park, CA Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, [...]
Winning Distribution Strategies
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street smarts and proven techniques to attract trade partners and cement their loyalty. This course is designed for owners, national [...]
