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Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer. Transparency is what the brand stands for, its authenticity, its identification with higher values, [...]

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Distribution: The Distance between a Great Product and a Sale – Part 4

                     In the  previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels: 14. Stack it! It is great to get your product on the retail shelf, but getting it [...]

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How To Get Your Product To The Market

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order to get to the end-user, you [...]

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