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B2B or Not to Be? That is the Question!

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your client goes out of business, your B2B loses that [...]

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Distribution: The Distance between a Great Product and a Sale – Part 4

                     In the  previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels: 14. Stack it! It is great to get your product on the retail shelf, but getting it [...]

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Distribution: The Distance between a Great Product and a Sale – Part 2

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are additional questions product producers need to consider: 6. How will you stage your [...]

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The 8 Principles of Successful Outsourcing

For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases preferable, to outsource as much production and services as [...]

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10 Tips to For a Start-Up Business with No Money

OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have to pay rent. Get [...]

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