Tag Archives: Packaging and labeling
Archive | Packaging and labeling RSS feed for this section

The Advantages of Being a Small Start-Up – Part 3

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and able to turn on a dime. These days, with lawyers running the big corporations [...]

Leave a comment Continue Reading →

Listen to and Learn from your Sales Staff

  In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may come up with “cost-saving” suggestions than can actually hurt sales.  When little things go missing or the package gets simplified in the name of production efficiency, you may hear “It hasn’t affected sales”…yet! Or, “Our [...]

Leave a comment Continue Reading →

Beware of “Money Saving” Suggestions from Your Non-Sales Staff

 Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales Support includes everyone not in Sales, Sales Support consists of Production, Accounting, Marketing, and so on. Without sales there is simply no money for Sales Support salaries. Still, Sales needs Sales Support to perform.  The [...]

Leave a comment Continue Reading →

Distribution: The Distance between a Great Product and a Sale – Part 2

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are additional questions product producers need to consider: 6. How will you stage your [...]

Leave a comment Continue Reading →