Cause Marketing is Not Only for Big Business (Webinar)
Posted on July 3, 2012 by Michael Houlihan & Bonnie Harvey in Event
The Cause Marketing Masters Series presents the webinar, “Cause Marketing is Not Only for Big Business” led by Michael Houlihan, founder of Barefoot Wine. Join us on Tuesday, August 21, 2012 from 1:30pm – 2:30pm Eastern / 10:30am – 11:30am Pacific time. Click here here for more info and to register! Back in the late [...]
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Outword Magazine Interview
Posted on June 1, 2012 by Michael Houlihan & Bonnie Harvey in Event
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into business backwards,” Harvey says today. And seize it [...]
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Kindred Spirits, Fellow Travelers, and Strategic Partners
Posted on March 31, 2012 by Michael Houlihan & Bonnie Harvey in Business Blog
One of the most effective and often over-looked resources to build and grow your business is strategic alliances. “Partnerships” with other businesses and organizations who benefit by your success can help you meet your bills, get the word out about your company, and improve your image. Who succeeds if you succeed? As your business begins [...]
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Strategy for Good Summit
Posted on February 13, 2012 by Michael Houlihan & Bonnie Harvey in Event
Title: Strategy for Good Summit Location: Your phone – it’s a Telesummit Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey – All in One Place Via Telesummit – Sharing Their Unique Perspectives, Tips, and Strategies on Social Good, Corporate Philanthropy and Community Involvement. This Telesummit is from [...]
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Positive Company Culture is critical to Growth and Survival – Part 3
Posted on December 31, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and a common challenge forges, more than any other single factor, positive company culture. When [...]
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Positive Company Culture is critical to Growth and Survival – Part 2
Posted on December 23, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer. Transparency is what the brand stands for, its authenticity, its identification with higher values, [...]
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Distribution: The Distance between a Great Product and a Sale – Part 3
Posted on November 10, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your product may never make it to the shelf – no matter how good [...]
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How to Build a Brand Without Advertising
Posted on May 23, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers. In today’s world, the public demands transparency. Your customers want to know what your company stands for [...]
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7 Tips to Attract and Keep Good People
Posted on April 28, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
Your people are your most valuable asset. When you are a start-up, they are critical. They represent your company to your customers, vendors and your associates. When your people interact well with each other, they will make your workplace productive and satisfying on many levels. Remember, most top producers aren’t found, they’re made. Most often, [...]
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10 Tips to For a Start-Up Business with No Money
Posted on April 20, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have to pay rent. Get [...]
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