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Tailor Your Message to What Your Audience Wants to Hear

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a whole lot of [...]

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Find Good People – Make Great People

People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that. We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted to see our staff achieve the highest [...]

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Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into business backwards,” Harvey says today. And seize it [...]

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A College Degree Can Give You an Entrepreneurial Edge

This year’s grads face serious employment challenges, but there’s probably never been a greater opportunity to create your own job. According to Robert Reich, former US Secretary of Labor, the job prospects look rather dim due to the economic down turn. He cites some trends that may throw into question the very value of a [...]

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Grow Your Business Faster by Sharing the Wealth

Henry Ford used to say he’d rather have 1% of what a hundred others made working for him, than 100% of what he made by himself. Some business owners want to have it all, but in the process, cut off the very folks they need to get what they want. Our business colleagues have chastised [...]

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Discover Your Strengths and Weaknesses Before You Start Your Business

The right business for you is a combination of opportunity, preparation and resources. It’s more of a discovery than a choice. You will not have the world of all possibilities to choose from, but if you analyze your strengths and weaknesses, you can identify the opportunities that are plausible. The key to success is to [...]

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Hand-written Note

Business Manners that Pay

The simple accommodations you make for your coworkers, boss, customers, and vendors cost you nothing, but give you a subtle yet strong advantage. These are common, time-tested courtesies that are unfortunately not so common anymore. Although not taught in business school, they can positively affect how others relate to you. Showing consideration for others with [...]

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B2B or Not to Be? That is the Question!

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your client goes out of business, your B2B loses that [...]

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Why We Write

We’ve been asked who we write for and why. The answer can be found in how we write. We learned most of our business knowledge the hard way. We write for you so you can avoid the painful lessons we have experienced first hand. We write to give you news you can use. Even though [...]

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Job Descriptions – A Portrait or Snapshot

Job descriptions seem to have a certain amount of authority built into them. They can describe the job for the new hire and be a reference for the last word in duties. The problem is that nothing remains the same for very long. Constant operational changes and market pressures can make even new job descriptions [...]

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