We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of sales, sale techniques, and best closing strategies. We’ve [...]
World’s Best Sale Pitch: “My Product will help you Increase Sales”
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Outword Magazine Interview
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into business backwards,” Harvey says today. And seize it [...]
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5 Ways to Increase Your Service Business
In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients and customers. This time we will offer some ways to increase your business. Your goal is to get more referrals. These are new customers who were sent to you by your existing customers. They will [...]
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Positive Company Culture is critical to Growth and Survival – Part 2
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer. Transparency is what the brand stands for, its authenticity, its identification with higher values, [...]
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Your Customer Service Department is much more than Complaint Resolution
Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a department or person dedicated to “customer service”. Rather than merely a complaint center, see [...]
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How to Build a Brand Without Advertising
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers. In today’s world, the public demands transparency. Your customers want to know what your company stands for [...]
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