Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers.
In today’s world, the public demands transparency. Your customers want to know what your company stands for besides the product you sell.… Read More
How to Build a Brand Without Advertising
The 7 Steps of Worthy Cause Marketing
What Does Your Brand Stand For?
Give Your Brand a Soul.
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning.
Now, more than ever, people realize that they can vote with their money. They know the world they live in is a direct result of the purchases they have made so far, and that they can… Read More
How To Get Your Product To The Market
The Seven Sales
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order to get to the end-user, you must customize your pitch to everyone along the way. You must make all of the seven sales. They are:
Your Own Staff. Both your sales… Read More
How to Start a Business with No Knowledge of the Industry
Flying Blind
Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even if it’s in an unfamiliar industry. Today the web is filled with information on every industry, but the learning curve can feel like hitting a brick wall at 60 m.p.h. But there are folks who can help you overcome the education barrier. Here are some ways to get their help:
Hire the Industry Veterans:… Read More
7 Tips to Attract and Keep Good People
Build a Team
Your people are your most valuable asset. When you are a start-up, they are critical. They represent your company to your customers, vendors and your associates. When your people interact well with each other, they will make your workplace productive and satisfying on many levels.
Remember, most top producers aren’t found, they’re made. Most often, you create top producers with positive culture, mentoring… Read More
10 Tips to For a Start-Up Business with No Money
The advantages of being broke with a good idea
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us:
Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have to pay rent.
Get your family to help. Retired grandmas, aunts and uncles would love to make a difference in your life, and they’ll probably be thrilled to do… Read More
3 Tips for Start-up Producers
Essentials to Survive and Grow
As much as you may love your product and know that everyone else will love it too, you still need to master these three essentials to survive and grow.
1) Cash Flow Management
Reduce your costs by how you buy. Extend your credit by how you pay. Get paid faster by how you sell. Here are a few suggestions:
Treat your vendors like you treat your customers. They can cut your costs and extend your credit. Sell them on your product and… Read More
“The Thank You Economy”
On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message for a new generation and a new economy: “Companies that show they care have the market advantage.”
Brands have to stand for more than the products they represent. We call it the “Soul of the Brand”. Today, the brands that communicate and give back and work with their customers perform the… Read More
The Barefoot Spirit – Getting Started
As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical principles that can be applied to almost any business. We both had business and consulting backgrounds before Barefoot, but nothing could have prepared us for the… Read More
