Exit Strategy, Brand Building, and Value

Title: Exit Strategy, Brand Building, and Value
Location: Sonoma State University, Rohnert Park, CA
Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, business owners must target the drivers of value in their day-to-day operating plans. Even if wineries are not for sale, they can benefit from Houlihan and Jones’ real world experience. This course is designed for owners, investors, M&A agents and institutional lenders. Register online here.


Date: Friday, March 23, 2012
Start Time: 08:00am PST
End Time: 12:00pm PST

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    About Michael Houlihan & Bonnie Harvey

    Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - with out advertising. In 2005 they monetised their brand equity and now offer proven business principals, and real world experience. Visit our YouTube Channel →

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