Title: Exit Strategy, Brand Building, and Value
Location: Sonoma State University, Rohnert Park, CA
Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, business owners must target the drivers of value in their day-to-day operating plans. Even if wineries are not for sale, they can benefit from Houlihan and Jones’ real world experience. This course is designed for owners, investors, M&A agents and institutional lenders. Register online here.
Date: Friday, March 23, 2012
Start Time: 08:00am PST
End Time: 12:00pm PST