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Wine Industry Expo

Ideas, information and predictions will be presented by some of the most experienced members of the wine and grape industry at the Wine Industry Expo on Wednesday, December 5, 2012 at the Sonoma County Fairgrounds. Stay current on the latest developments in production, sales, viticulture and marketing so you are ready for 2013 and the years ahead.
Michael Houlihan will join the line-up and present “The Pros… Read More

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Art in the Park at Armstrong Woods

Join us for this wonderful event that takes place amongst the towering redwoods in Sonoma County. Hosted by Stewards of the Coast and Redwoods, offerings include Art Exhibition and Sale, Wine and Beer Tasting, Food and Music.
It’s all taking place in the picnic area of Armstrong Redwoods State Natural Reserve from 12 noon to 5:00pm on Saturday, June 23. See you there!
 

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Wines of Macedonia Luncheon at Club 21, NYC

We are thrilled to have the opportunity to attend this truly unique wine luncheon, which debuts several new wineries and varietals from Macedonia.  Check them out here:  Wines from the Republic of Macedonia. 
 
 

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Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good
The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into business backwards,” Harvey says today.
And seize it they did. Houlihan, a wine industry business management consultant, and Harvey, an office manager,… Read More

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Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company and your people are dressed in a way that doesn’t telegraph customer service and professionalism? Before you can say anything, your new client has made… Read More

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Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product.
We’ve saved the best for last because having a common cause and a common challenge forges, more than any other single factor, positive company culture.
When you are growing especially a new a brand, something… Read More

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Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer.
Transparency is what the brand stands for, its authenticity, its identification with higher values, and the actions it takes to demonstrate those… Read More

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“The Thank You Economy”

On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message for a new generation and a new economy: “Companies that show they care have the market advantage.”
Brands have to stand for more than the products they represent. We call it the “Soul of the Brand”. Today, the brands that communicate and give back and work with their customers perform the… Read More

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The Barefoot Spirit – Getting Started

As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical principles that can be applied to almost any business. We both had business and consulting backgrounds before Barefoot, but nothing could have prepared us for the… Read More

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