Tag Archives: Success
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9 Steps to Achieving Your Goals for the New Year

As the current year winds down and we look forward to the New Year, start thinking about your annual goals. Don’t wait until the New Year is upon us. These last few weeks of December are a great time to identify what you want to achieve during the next year. Writing goals seems like a daunting task, but we have discovered a fun and easy way to get started:

List Your Achievements. How have you progressed so far? How many goals… Read More

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3 Essential Questions for Success

There are a lot of ideas floating around about how to achieve success. Some people think it’s all about passion – and passion is certainly an essential ingredient. Some folks think it’s about the drive to achieve, and that will certainly keep you going when times get tough and pure tenacity is required. Others think it’s about superior marketing, like cute logos and compelling slogans, and certainly they play… Read More

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Achieve Success On Your Own Terms

Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the conventional categories. Besides, there wasn’t a particular category for what we were doing. We didn’t understand how controversial it would be if we created… Read More

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3 Ingredients for Success: Hardship, Hustle, and Heart

We’ve been asked why we subtitled our book, “How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It is because we believe these three ingredients are seminal to our success. But what are they exactly, in the context of business? How do they relate to each other, and how can they be orchestrated into success?
Opportunity is the key to the formula:
Hardship plus Hustle equals Opportunity;… Read More

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Disabled Veterans Have the 3 Essentials for Entrepreneurial Success

We are now part of a program to help post-9/11 disabled veterans become successful entrepreneurs. Later this month we will be honored to share our entrepreneurial experience with some of these courageous heroes.
It is our hope that the lessons we learned will help them achieve their goals of owning and growing their own successful businesses. We will concentrate on the critical and practical aspects of business philosophy… Read More

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When Success Means Being Turned Down by the Bank

By Ben Steverman
You’d think selling your wine brand to E&J Gallo would put you squarely on Easy Street. As accidental wine merchants Bonnie Harvey and Michael Houlihan found out, personal finance and entrepreneurship can make an awkward pair.
Before the mid-1980s, the married couple’s main experience with wine was drinking it. Then, while working as a consultant on office management to a wine maker… Read More

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Customer Service Trumps Price

Brian Tracy, our mentor and author of more than 60 books on business and sales, says if you really want to be successful, ask yourself this question: “How can I increase my service to my customer today?” We couldn’t agree more.
Getting to know your customer is the first step in increasing customer service. What is your customer’s business and needs? How can you deliver your product or service in a way that will remove… Read More

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“Quick kid, make up your mind!”

High school graduation is almost here and Career Days are upon us. This is when young people are expected to focus on college, career, and beyond.
It seems like parents, relatives and other adults are always asking young people, “What are you going to do when you graduate?” This of course means, “Are you going to college?” and if so, “Where are you going? What will you major in? What will be your profession?”… Read More

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Build Your Business using Guiding Principles – Part 1

Our grandparents called it “The Golden Rule.” Our parents told us to “Put yourself in the other guy’s shoes.” We call it “How would you like it?” But it’s all the same concept of fair play. Unfortunately, in our fast-paced, highly competitive business environment, this basic idea can get lost.
Starting a business feels overwhelming. It seems like there’s never enough money, time, or resources to… Read More

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