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The Advantages of Being a Small Start-Up – Part 4

With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the competition, push back and resistance you get when you are new in the marketplace.
Sometimes it’s easy to lose sight of the advantages you have as… Read More

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The Advantages of Being a Small Start-Up – Part 2

This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages.
Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up against the status quo that will use its established power and influence in the marketplace to suppress any new challengers. Buyers are reticent to take… Read More

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The Advantages of Being a Small Start-Up – Part 1

Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives by bringing more good ideas to the market. This is the first in a four part series on why small start-ups have an advantage over big companies.
“Build a better… Read More

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Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company and your people are dressed in a way that doesn’t telegraph customer service and professionalism? Before you can say anything, your new client has made… Read More

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Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product.
We’ve saved the best for last because having a common cause and a common challenge forges, more than any other single factor, positive company culture.
When you are growing especially a new a brand, something… Read More

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Straight Up

When you look at the earth from space, or even your city from an airplane, you can’t help but think how relatively small we really are in the scheme of things. Imagine if your office chair was able to blast off slowly like rocket at Cape Canaveral. As you slowly ascend you see your business below you. Then, as you get a little higher, you see other businesses and communities come into view. Soon you see your city, state, country,… Read More

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Is Your Company Doing these Things?

Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest mistakes growing businesses make today. Jim’s list sounded strangely familiar because my own company had been guilty of several!
Jim says according to… Read More

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