We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do.
It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your client goes out of business, your B2B loses that account, and you lose an income source. Of course you need to worry!
The more your company understands… Read More
B2B or Not to Be? That is the Question!
Distribution: The Distance between a Great Product and a Sale – Part 4
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:
14. Stack it! It is great to get your product on the retail shelf, but getting it stacked on the floor is infinitely more valuable.… Read More
Distribution: The Distance between a Great Product and a Sale – Part 2
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are additional questions product producers need to consider:
6. How will you stage your product for shipment? Most products are stacked on a pallet for easy… Read More
The 8 Principles of Successful Outsourcing
For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases preferable, to outsource as much production and services as you can. This gives you the time and funds required to control quality, give good customer service,… Read More
10 Tips to For a Start-Up Business with No Money
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us:
Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have to pay rent.
Get your family to help. Retired grandmas, aunts and uncles would love to make a difference in your life, and they’ll probably be thrilled to do… Read More
