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How to Build a Brand Without Advertising

Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers.
In today’s world, the public demands transparency. Your customers want to know what your company stands for besides the product you sell.… Read More

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What Does Your Brand Stand For?

Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning.
Now, more than ever, people realize that they can vote with their money. They know the world they live in is a direct result of the purchases they have made so far, and that they can… Read More

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How To Get Your Product To The Market

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order to get to the end-user, you must customize your pitch to everyone along the way. You must make all of the seven sales. They are:

Your Own Staff. Both your sales… Read More

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10 Tips to For a Start-Up Business with No Money

OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us:

Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have to pay rent.
Get your family to help. Retired grandmas, aunts and uncles would love to make a difference in your life, and they’ll probably be thrilled to do… Read More

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3 Tips for Start-up Producers

As much as you may love your product and know that everyone else will love it too, you still need to master these three essentials to survive and grow.
1) Cash Flow Management
Reduce your costs by how you buy. Extend your credit by how you pay. Get paid faster by how you sell. Here are a few suggestions:

Treat your vendors like you treat your customers. They can cut your costs and extend your credit. Sell them on your product and… Read More

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