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Distribution: The Distance between a Great Product and a Sale – Part 2

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are additional questions product producers need to consider:
6. How will you stage your product for shipment? Most products are stacked on a pallet for easy… Read More

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Hire the Old Guy

Does your company suffer from the “not invented here” syndrome? Many companies believe all the answers must originate from within. In fact, most good business principles have been in existence for a long time. Don’t waste valuable time and money expecting your people to come up with all the right answers. They can actually ignore time-tested advice in the process.
There are plenty of opportunities to be creative… Read More

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Does Your Company Culture Give Rise to Great Ideas?

Some people think “culture” is what you get in your yogurt. So called “company culture” starts from the top and permeates throughout your organization. The attitudes, principles, philosophies and values of owners like you and your managers shape the decisions, actions, and motivation of your employees.
The morale of your people and the impressions of your vendors and customers are greatly impacted by your… Read More

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