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Wine Business Monthly

by Cyril Penn | May 24, 2013 | 2:35 PM

So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week.
These days, Barefoot is owned by E&J Gallo and is a six-million case brand. It wasn’t always that way.
Most people aren’t familiar with the improbable story of how Barefoot started.… Read More
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When Success Means Being Turned Down by the Bank

By Ben Steverman
You’d think selling your wine brand to E&J Gallo would put you squarely on Easy Street. As accidental wine merchants Bonnie Harvey and Michael Houlihan found out, personal finance and entrepreneurship can make an awkward pair.
Before the mid-1980s, the married couple’s main experience with wine was drinking it. Then, while working as a consultant on office management to a wine maker… Read More

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KPCW Mountain Money Interview

 
We were interviewed on KPCW’s Mountain Money radio show. Please fast forward to 31:18, to listen to our interview.… Read More

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The Barefoot Spirit is a Strong One; Interview with Michael Houlihan

Michael Luchies, Yahoo! Contributor Network
Mar 11, 2013
Michael Houlihan and Bonnie Harvey are two of the nicest people I have had the pleasure of talking with, and they just so happen to be incredibly successful and world renowned entrepreneurs. Michael and Bonnie founded and grew the Barefoot Wine brand, which is now the #1 wine brand in the US and one of the best selling and most recognizable wine brands in the world.

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World’s Best Sale Pitch: “My Product will help you Increase Sales”

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.”
There are many books written on the subject of sales, sale techniques, and best closing strategies. We’ve often said the best sales person is the “Assistant Buyer”. The key to sales success… Read More

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On Independence Day, We’re more Interdependent than Ever

As we approach the nation’s 236th year of independence from England and thereby Europe, we find ourselves glued to the financial news out of Europe like we were still part of it. And we are, more than ever. We worry about the economies of China and Russia as if they were our own – regardless of our political differences. Why? Because our very livelihood depends on the world’s economic and environmental… Read More

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Discover Your Strengths and Weaknesses Before You Start Your Business

The right business for you is a combination of opportunity, preparation and resources. It’s more of a discovery than a choice. You will not have the world of all possibilities to choose from, but if you analyze your strengths and weaknesses, you can identify the opportunities that are plausible.
The key to success is to understand what you have an abundance of and what you need more of. We all have a tendency to think we… Read More

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