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Tailor Your Message to What Your Audience Wants to Hear

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway?
Every successful business learns eventually that there are a whole lot of folks between them and their end-user. Each one wants to hear a different message for a different reason. Sometimes we get so excited about our new idea… Read More

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Find Good People – Make Great People

People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that.
We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted to see our staff achieve the highest and best use of their talents – many of which did not manifest for a year or so.
We looked for enthusiasm, confidence, honesty… Read More

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A College Degree Can Give You an Entrepreneurial Edge

This year’s grads face serious employment challenges, but there’s probably never been a greater opportunity to create your own job. According to Robert Reich, former US Secretary of Labor, the job prospects look rather dim due to the economic down turn. He cites some trends that may throw into question the very value of a college degree itself: heavy competition for jobs, a significant decrease in earnings, outsourcing,… Read More

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Grow Your Business Faster by Sharing the Wealth

Henry Ford used to say he’d rather have 1% of what a hundred others made working for him, than 100% of what he made by himself. Some business owners want to have it all, but in the process, cut off the very folks they need to get what they want.
Our business colleagues have chastised us for “overpaying” our sales people. They’d say, “Aren’t you afraid they will make more than you?” Actually, we had several sales… Read More

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Job Descriptions – A Portrait or Snapshot

Job descriptions seem to have a certain amount of authority built into them. They can describe the job for the new hire and be a reference for the last word in duties.
The problem is that nothing remains the same for very long. Constant operational changes and market pressures can make even new job descriptions obsolete within months. Job descriptions should be seen as living documents that require frequent updating.… Read More

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5 Ways to Increase Your Service Business

In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients and customers. This time we will offer some ways to increase your business.
Your goal is to get more referrals. These are new customers who were sent to you by your existing customers. They will only do that for you if their first experience was beyond their expectations.
How then can you ensure that their… Read More

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The Advantages of Being a Small Start-Up – Part 2

This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages.
Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up against the status quo that will use its established power and influence in the marketplace to suppress any new challengers. Buyers are reticent to take… Read More

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The Advantages of Being a Small Start-Up – Part 1

Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives by bringing more good ideas to the market. This is the first in a four part series on why small start-ups have an advantage over big companies.
“Build a better… Read More

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Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company and your people are dressed in a way that doesn’t telegraph customer service and professionalism? Before you can say anything, your new client has made… Read More

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Hire the Old Guy

Does your company suffer from the “not invented here” syndrome? Many companies believe all the answers must originate from within. In fact, most good business principles have been in existence for a long time. Don’t waste valuable time and money expecting your people to come up with all the right answers. They can actually ignore time-tested advice in the process.
There are plenty of opportunities to be creative… Read More

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