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What Does Your Brand Stand For?

Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning.
Now, more than ever, people realize that they can vote with their money. They know the world they live in is a direct result of the purchases they have made so far, and that they can… Read More

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How To Get Your Product To The Market

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order to get to the end-user, you must customize your pitch to everyone along the way. You must make all of the seven sales. They are:

Your Own Staff. Both your sales… Read More

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How to Start a Business with No Knowledge of the Industry

Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even if it’s in an unfamiliar industry. Today the web is filled with information on every industry, but the learning curve can feel like hitting a brick wall at 60 m.p.h. But there are folks who can help you overcome the education barrier. Here are some ways to get their help:

Hire the Industry Veterans:… Read More

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3 Tips for Start-up Producers

As much as you may love your product and know that everyone else will love it too, you still need to master these three essentials to survive and grow.
1) Cash Flow Management
Reduce your costs by how you buy. Extend your credit by how you pay. Get paid faster by how you sell. Here are a few suggestions:

Treat your vendors like you treat your customers. They can cut your costs and extend your credit. Sell them on your product and… Read More

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“The Thank You Economy”

On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message for a new generation and a new economy: “Companies that show they care have the market advantage.”
Brands have to stand for more than the products they represent. We call it the “Soul of the Brand”. Today, the brands that communicate and give back and work with their customers perform the… Read More

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