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Achieve Your Goals by Taking Responsibility for the Other Guy’s “Mistakes”

Whenever you are depending on contractors, government organizations, or outside services, things can go wrong. When they do there is a great tendency to point a finger and find fault with the other guy. Here are some tips that will help your company improve and be more likely to get what you want in the future. This is not an idiot-proof plan but it is idiot resistant.
First, foster a company culture based on aim and gain… Read More

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The Advantages of Being a Small Start-Up – Part 4

With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the competition, push back and resistance you get when you are new in the marketplace.
Sometimes it’s easy to lose sight of the advantages you have as… Read More

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The Advantages of Being a Small Start-Up – Part 3

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products.… Read More

In this series we have examined some of the powerful advantages of being small, undercapitalized and able to turn on a dime.
These days, with lawyers running the big corporations either in fact or in fear, more and more truly game changing concepts are coming

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The Advantages of Being a Small Start-Up – Part 2

This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages.
Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up against the status quo that will use its established power and influence in the marketplace to suppress any new challengers. Buyers are reticent to take… Read More

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Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company and your people are dressed in a way that doesn’t telegraph customer service and professionalism? Before you can say anything, your new client has made… Read More

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Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product.
We’ve saved the best for last because having a common cause and a common challenge forges, more than any other single factor, positive company culture.
When you are growing especially a new a brand, something… Read More

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Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer.
Transparency is what the brand stands for, its authenticity, its identification with higher values, and the actions it takes to demonstrate those… Read More

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Positive Company Culture is critical to Growth and Survival – Part 1

Company culture has a direct bearing on sales, and the survival and growth of a company. We have mentioned it before but think it is such an important factor in company success that we want to expand upon it here in a three part series on the original Barefoot company culture that established the “DNA” of the brand and “Baked In” the elements of enduring success.
To a large extent, the morale of the employees, as well… Read More

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Business People making mistakes right

Making Mistakes Right

Everybody makes mistakes, so why not take advantage of them? If your company culture does not give permission to make mistakes, your staff will hide them.
They’ll want to ‘fix’ it fast and hope you never find out. They may be the only ones who know how to fix it, and they, or someone else, are likely to make the same mistake again. Here are some tips on how to turn mistakes into assets.
1) Give your staff permission to make… Read More

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The Easiest Way to Lose your Customer

If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if you stand behind your products, and how you treat their company. Here are some suggestions to forge that critical relationship that will pay off with return… Read More

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