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The Easiest Way to Lose your Customer

If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if you stand behind your products, and how you treat their company. Here are some suggestions to forge that critical relationship that will pay off with return… Read More

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The 8 Principles of Successful Outsourcing

For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases preferable, to outsource as much production and services as you can. This gives you the time and funds required to control quality, give good customer service,… Read More

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How to Start a Business with No Knowledge of the Industry

Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even if it’s in an unfamiliar industry. Today the web is filled with information on every industry, but the learning curve can feel like hitting a brick wall at 60 m.p.h. But there are folks who can help you overcome the education barrier. Here are some ways to get their help:

Hire the Industry Veterans:… Read More

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