Tag Archives: Cause marketing
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Why Worthy Cause Marketing Works

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a particular non-profit. The intention is to show the general public that you are helping a cause that everyone agrees is beneficial. Many… Read More

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Cause Marketing or Worthy Cause Marketing?

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.”
Every business faces the same problems. How do you get the word out about your product or services? How do you do this in an efficient, targeted manner? How do you gain a loyal following? Customer acquisition and retention can cost millions,… Read More

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Vineyard & Winery Management Article

Linda Murphy talked with Michael about the story of Barefoot Wine, including the challenges, successes, and lessons learned along the way. It’s all here in the January/February issue of Vineyard & Winery Management.
 
 
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Big Blend Radio’s SUCCESS EXPRESS Show

Michael and Bonnie joined Nancy Reid & Lisa Smith of the SUCCESS EXPRESS Radio Show to discuss their Barefoot Wine journey, including their humble beginnings and important discoveries along the way, like Worthy Cause Marketing. Read the article and listen to the audio clip here!
 
 
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American Express – Open Forum Interview

Michael spoke with Ellen Shaffer of American Express OPEN Forum about why he and Bonnie wrote “The Barefoot Spirit” and their discovery of Worthy Cause Marketing. Read the article here!
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The Joy of Giving

As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general and what they mean to us. A gift is more than its material value. Sometimes the least expensive gift has the most value to us because of who it came from and their good intentions. It’s a symbolic gesture that says, “You are important to me, and I care about you.” This makes the recipient of your gift feel good,… Read More

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Inc. Magazine Article

Kevin Daum’s Inc. Magazine article highlights Michael & Bonnie’s discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here to read the full article!… Read More

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KUCI Radio Show Interview

Michael discussed the history of Barefoot Wine, including the discovery of Worthy Cause Marketing and his new book, “The Barefoot Spirit” with Ann Herr, radio host for Operation Community Stimulus. This show can be heard weekly on Wednesdays on KUCI 88.9 FM in Irvine CA. It is also streamed online through www.kuci.org. The Mission of Operation Community Stimulus is to be a platform to bring together BUSINESSES-NON… Read More

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Business Unconventional Radio Interview

Michael spoke with Dean Rotbart of the Business Unconventional radio show about the history of Barefoot wine and his new book, “The Barefoot Spirit.”
Business Unconventional is the flagship business program of 710 KNUS AM in Denver. The show is broadcast each Sunday on 710 KNUS AM in Denver. It is also streamed live over the Internet at www.710KNUS.com. Check back soon to hear the interview!
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Entrepreneur Magazine Interview

Michelle Goodman of Entrepreneur Magazine interviewed Michael about how to run a cause marketing campaign on a shoestring. The article will appear in the March issue of Entrepreneur. Check back here for access to the article!
Entrepreneur is a monthly business publication for small business owners and entrepreneurs. It is dedicated to empowering entrepreneurs worldwide to start and grow successful companies.… Read More
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