A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer.
Transparency is what the brand stands for, its authenticity, its identification with higher values, and the actions it takes to demonstrate those… Read More
Positive Company Culture is critical to Growth and Survival – Part 2
Positive Company Culture is critical to Growth and Survival – Part 1
Company culture has a direct bearing on sales, and the survival and growth of a company. We have mentioned it before but think it is such an important factor in company success that we want to expand upon it here in a three part series on the original Barefoot company culture that established the “DNA” of the brand and “Baked In” the elements of enduring success.
To a large extent, the morale of the employees, as well… Read More
How to Build a Brand Without Advertising
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers.
In today’s world, the public demands transparency. Your customers want to know what your company stands for besides the product you sell.… Read More
What Does Your Brand Stand For?
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning.
Now, more than ever, people realize that they can vote with their money. They know the world they live in is a direct result of the purchases they have made so far, and that they can… Read More
“The Thank You Economy”
On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message for a new generation and a new economy: “Companies that show they care have the market advantage.”
Brands have to stand for more than the products they represent. We call it the “Soul of the Brand”. Today, the brands that communicate and give back and work with their customers perform the… Read More
