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Your Customer Service Department is much more than Complaint Resolution

Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a department or person dedicated to “customer service”. Rather than merely a complaint center, see it as the place where your company gets real and… Read More

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“The Thank You Economy”

On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message for a new generation and a new economy: “Companies that show they care have the market advantage.”
Brands have to stand for more than the products they represent. We call it the “Soul of the Brand”. Today, the brands that communicate and give back and work with their customers perform the… Read More

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The Barefoot Spirit – Getting Started

As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical principles that can be applied to almost any business. We both had business and consulting backgrounds before Barefoot, but nothing could have prepared us for the… Read More

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