Tag Archives: Barefoot Wine
Archive | Barefoot Wine RSS feed for this section

How to Teach Entrepreneurship – It’s the Wild West!

Schools and courses in entrepreneurship are popping up all over the country. Each school has a slightly different approach to teaching this relatively new class study. Some schools have a few specific courses, while others have full curriculums devoted to entrepreneurship.
This results in a wide variety of approaches about how to teach entrepreneurship. Some schools stress the structure and function of building… Read More

Leave a comment Continue Reading →

Article/Interview at Cornell University

Get Barefoot and Have a Great Time!
Uncorking the Success of Barefoot Wines

by Trevor Burns 
Hardship + Hustle + Heart = The Best Selling Wine Brand in America.
That’s the magic recipe Michael Houlihan and Bonnie Harvey discovered in 1986 in Sonoma County, California. The founders of Barefoot Winery came to the School of Hotel Administration to talk about their entrepreneurial story detailed in their new … Read More
Leave a comment Continue Reading →

A Wish for the New Year: Let’s Have More “B” Corporations

As we make our wishes, resolutions and plans, we would like to suggest that we see more “B” Corporations in the New Year ahead. “B” stands for “benefit,” and this new type of corporation distinguish itself from the traditional “S” and “C” Corps because B Corps are not only for profit, but also for the public benefit.
B Corps are typically defined as “people using business as a source for good,”… Read More

Leave a comment Continue Reading →

Doubt the Doubts Interview with Paul Blais


Posted on October 26, 2013 by Paul Blais

Podcast: Play in new window | Download

Michael Houlihan, author of the New York Times bestseller The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, started the Barefoot Wine brand with Bonnie Harvey in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J… Read More

Leave a comment Continue Reading →

Fox News Radio on “Is your Office Millennial Friendly?”

Michael was interviewed by Fox News Radio on the topic of “Is your office millennial friendly?” To listen to the interviews, please click the play buttons below.
Fox News WILM 

Fox News KCOL 

Fox News WHBC… Read More

Leave a comment Continue Reading →

Problem Solving, Barefoot Spirit Style

There are many approaches to problem solving, but the one we like best requires a multifaceted view of the situation. Sometimes the key to the solution is in the best definition of the problem. Having just one point of view, or relying on your initial impression, can actually blind you to the solution.
The ideal solution is more likely achieved when the problem is viewed in the context of the bigger picture. For instance,… Read More

Leave a comment Continue Reading →

Investor’s Business Daily – Barefoot Building Wine Giant

Harvey, Houlihan Went Barefoot Building Wine Giant


In the early 1980s, the wine market was largely dedicated to what Michael Houlihan calls “the sniff, sip and spit crowd.”
That is, people who prided themselves on their knowledge of fine wine — or could fake it.
But Houlihan and his partner, Bonnie Harvey, saw a market for inexpensive yet quality

Read More

Leave a comment Continue Reading →

Achieve Success On Your Own Terms

Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the conventional categories. Besides, there wasn’t a particular category for what we were doing. We didn’t understand how controversial it would be if we created… Read More

Leave a comment Continue Reading →

Why Worthy Cause Marketing Works

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a particular non-profit. The intention is to show the general public that you are helping a cause that everyone agrees is beneficial. Many… Read More

Leave a comment Continue Reading →