A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer.
Transparency is what the brand stands for, its authenticity, its identification with higher values, and the actions it takes to demonstrate those… Read More

Positive Company Culture is critical to Growth and Survival – Part 2
Posted on December 23, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog

Your Customer Service Department is much more than Complaint Resolution
Posted on October 11, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a department or person dedicated to “customer service”. Rather than merely a complaint center, see it as the place where your company gets real and… Read More

The Barefoot Spirit – Getting Started
Posted on April 8, 2011 by Michael Houlihan & Bonnie Harvey in Business Blog
As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical principles that can be applied to almost any business. We both had business and consulting backgrounds before Barefoot, but nothing could have prepared us for the… Read More
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Michael Houlihan, Speaker, Author, Barefoot Wine Founder
