Mercedes Cardona interviewed Michael for an article to appear in Women & Co. on bartering. In the early days of Barefoot, Michael & Bonnie relied on bartering because they were undercaptialized. Learn more about their story and some tips on bartering in the article here!
Citibank – Women & Co. Interview
About Michael Houlihan & Bonnie HarveyStarting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →
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Michael Houlihan, Speaker, Author, Barefoot Wine Founder
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