The Cause Marketing Masters Series presents the webinar, “Cause Marketing is Not Only for Big Business” led by Michael Houlihan, founder of Barefoot Wine.
Join us on Tuesday, August 21, 2012 from 1:30pm – 2:30pm Eastern / 10:30am – 11:30am Pacific time.
Click here here for more info and to register!
Back in the late eighties, one of bold steps taken by the founders of Barefoot Cellars was to invest in “worthy cause marketing” the funds conventional wine marketers would have invested in advertising. Developing multifaceted relationships with causes important to Barefoot’s retail customers and consumers was one of the company’s key success factors. Although Houlihan sold the company to E&J Gallo in 2005, the cause concept at its core has lived on — in fact Barefoot won a 2012 Cause Marketing Halo Award for its beach clean-up programs with the Surfrider Foundation.
Now a business consultant and author of the upcoming book “The Barefoot Spirit,” Houlihan will share strategies and tactics that small businesses and their nonprofit partners can employ to do well by doing good. Join us for what promises to be a spirited presentation.