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Presentation at Santa Rosa Rotary

I’ll be sharing the story of how our hardship, hustle and heart built a top-selling brand and what we’re doing now to give back, from 12:00 noon – 1:30pm PDT on Wednesday, October 3rd. This event is sponsored by the Santa Rosa Rotary and it’s being held at the Flamingo Conference Resort & Spa. Click here for more [...]

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7 Tips to Being Proactive – the Key to Job Advancement

People ask us how to know when administrative people “own” their jobs. What behavior convinces us that we can depend on them? How do we know when they take responsibility for the outcomes related to their performance? When can we stop worrying about them and stop micromanaging them? It’s when they become proactive. One dictionary [...]

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USASBE 2013

The US Association for Small Business & Entrepreneurship presents “What’s New, What Works: In the Classroom and on the Street” from January 10 – 13, 2013. Join Michael, along with other featured speakers for new ideas and inspirational stories being shared through presentations, workshops, and exhibits. It’s all taking place at the San Francisco Marriott Marquis, [...]

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New Radio Show Helps Budding Entrepreneurs

There’s a new, free resource for sage business advice that’s fun, entertaining, contemporary, and informative. It’s Ken Rutkowski’s Business Rockstars radio talk show. When we were in LA last week, Ken invited us on his show. We shared some of our own experiences with folks who want to be business rock stars. As “entrepreneurial cheerleaders,” [...]

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Scheinfeld Center for Entrepreneurship & Innovation

Santa Barbara has always been our favorite Southern California town – great biking, hiking, surfing and culture. But today, we discovered a whole new reason  to love this gem of the Pacific Coast, The Scheinfeld Center for Entrepreneurship and Innovation. This unique school takes the increasing demand for entrepreneurial education head on, and at the [...]

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World’s Best Sale Pitch: “My Product will help you Increase Sales”

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of sales, sale techniques, and best closing strategies. We’ve [...]

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Mono Lake Trail Chic 2012

We have been supporters of the Mono Lake Committee for over 20 years. Join us for a FREE and fun evening. There will be a unique Fashion Show, silent auction, and raffle. Michael will offer a few words of support. Bonnie, who is always stylish on the trail, was the original inspiration for the Trail Chic event. This year, [...]

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Your Business Can Improve by Admitting to Mistakes

You and your company are not judged by how well you do when you’re good, but by how well you do when you’re bad. To err is human, but denial can exacerbate and magnify an awkward situation. It can add an air of insincerity to an already regrettable occurrence. This can hurt your reputation much [...]

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Successful Hiring takes Preparation, Permission and Patience

No matter what business you think you are in, you wind up in the personnel management business. Your first hires will require a great deal of your time and energy with no guarantees. Your way may conflict with their previous way of doing things. For the most part, great employees are not found, they’re made. [...]

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Gaining Traction in the Marketplace takes Tenacity and Focus

You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the price, or the demand so much [...]

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