We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your client goes out of business, your B2B loses that [...]
The Advantages of Being a Small Start-Up – Part 4
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the competition, push back and resistance you get when you are new in the marketplace. [...]
The Advantages of Being a Small Start-Up – Part 3
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and able to turn on a dime. These days, with lawyers running the big corporations [...]
The Advantages of Being a Small Start-Up – Part 2
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up against the status quo that will use its established power and influence in the marketplace [...]
The Advantages of Being a Small Start-Up – Part 1
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives by bringing more good ideas to the market. [...]
Dress for Success (Especially in the Office)
Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company and your people are dressed in a way [...]
7 Tips to Maximise Your Human Resources
Does your company regard its staff as a commodity, information as a currency, and operate on a need-to know basis? If so, you may be missing one of the primary advantages of Human Resources – good ideas. Some of the best ideas can come from your own people. These include problem solving, creative approaches, and [...]
How to Build a Brand Without Advertising
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product manufacturers. In today’s world, the public demands transparency. Your customers want to know what your company stands for [...]
