Welcome.

America’s economic strength has always been reliant on start-up businesses and small entrepreneurs for new products, job creation, and the development of new brands. This site is dedicated to those Americans who, by choice or necessity, become self-employed and start their own business.

Here you will find the business philosophies and guiding principles we learned over several decades of success with new ventures. They are presented in summary fashion in our Business Blog. More detail can be found in our Speaking Topics, Group Seminars, and Consulting Services.

We are also writing a book, “The Barefoot Spirit,” which chronicles the experiences and business lessons learned building the Barefoot Wine brand.

Since one of our business philosophies is to have fun, we will include a personal blog and some photos. We will add videos and interviews with like-minded business leaders going forward.

The Wine Business is a Hospitality Business

THE WINE EVENTS ARE COMING!

We’re often asked if we miss the wine industry. First off, we still have clients in the wine industry and we are helping them with what we’ve learned building a bestselling wine brand. But we have branched out into other industries, and we are speaking to schools of entrepreneurship with aspiring business owners in all industries. Still, we are not producing and marketing our own wine brand any more. Now it’s mostly… Read More

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Google Hangout with Alicia Dunams

We were recently invited to speak about our new book, “The Barefoot Spirit” on Google Hangout with our friend Alicia Dunams
 … Read More

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Interview with Gil Mansergh of KRCB

 
 
Our recent interview with Gil Mansergh on KRCB Radio . Please look for June 5, 2013.… Read More

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How We Wrote The Barefoot Spirit

BUSINESS BOOK OR BEACH READ?

When we started writing The Barefoot Spirit, we wanted to share business concepts we had learned building a successful business from scratch. In order for the reader to benefit from those concepts, we knew it had to be entertaining so people would finish it. Books with dry business lessons are rarely finished.
We loved Social Network, for instance, because it was an exciting story about Facebook, a brand we all know.… Read More

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BeInkandescent Magazine June 2013

 

 
Inkandescent Magazine Wrote a recent article on the art of leaning in after the book “Lean In” by Facebook COO, Sheryl Sandberg. Inkandescent asked us for insights on how we worked together to build Barefoot Wine and about our book “The Barefoot Spirit”
 
 
Here’s a partnership perspective from an entrepreneurial couple without kids.
We asked Barefoot Wine… Read More

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The Barefoot Spirit Defined

IT TAKES HARDSHIP, HUSTLE, AND HEART TO SUCCEED

Many people have asked us, “What are you guys selling, exactly?” We are no longer selling wine. Now we sell books, speaking engagements, and consulting services, and what we really have to offer is an idea. We call it, “the barefoot spirit.”
Simply stated, the barefoot spirit is a set of guiding principles that steer you toward the right decisions in every aspect of business. It’s the delicate balance between… Read More

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Fran Tarkenton Sirius/XM Radio Interview on The Barefoot Spirit

 
Michael and Bonnie were interviewed by the Legendary, Hall of Fame Quarterback, Fran Tarkenton! He is a big time entrepreneur and loves speaking with fellow entrepreneurs. Click the play button below to listen to the interview.
Fran Tarkenton Show Interview with Michael and Bonnie … Read More

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Wine Business Monthly

 by Cyril Penn | May 24, 2013 | 2:35 PM

So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week.
These days, Barefoot is owned by E&J Gallo and is a six-million case brand. It wasn’t always that way.
Most people aren’t familiar with the improbable story of how Barefoot started.… Read More
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Rags-to-Riches Beach Reading Material – Yahoo Small Business Advisor

 
 By Adrienne Burke 
Looking for a good book to get lost in this Memorial Day weekend? The Barefoot Spirit is an entertaining rags-to-riches story of American entrepreneurship. Released this week, the paperback has already climbed to the top of the Amazon bestsellers list.
It’s the first-hand tale of California rule breakers Michael Houlihan and Bonnie Harvey, founders of the country’s top-selling… Read More

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Wall Street Journal Live

 
 
Our interview on Wall Street Journal Live … Read More

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