Give Your Business “The Barefoot Spirit”

HOW WOULD YOU LIKE IT?

TBS.08.27.15

The Barefoot Spirit is the spirit behind the famous Barefoot Wine brand. The word "spirit" has lots of meanings, including religious connotations, although that's not how we used it. Just as often though, it's used to define a certain style of performance, as in, "That's the spirit!" which refers … [Read more...]

8 Lessons For Budding Entrepreneurs

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 by Steve Olenski, Contributor, Forbes Last December, my fellow FORBES contributor Robert Reiss, wrote a great piece entitled “The Incredible Story Of Starting The World’s Largest Wine Brand, Barefoot Wines.” The article was essentially a get-to-know two amazing people who launched what is now an … [Read more...]

Save Time and Money Monetizing Your Idea

I HAVE A GREAT IDEA; PAY ME!

TBS

Many people have a simplistic view of how to make money on their idea. They think that if it’s good enough, someone will buy it. We have come to realize, finally, that it’s not about the idea, it’s about the business that sells the idea. The idea might be for a great product that makes life … [Read more...]

Aspiring Entrepreneurs of Consumer Products are Often Overshadowed by Technopreneurs

MAN DOES NOT LIVE BY APPLICATIONS ALONE

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It’s easy to get the idea that all entrepreneurial pursuits must be in technology. Yet, over half of the start-ups we see in the hubs, incubators and universities around the country involve some kind of consumer product. These products may incorporate technology or even be sold online, but their … [Read more...]

Entrepreneurs’ Organization – Top 10 Tips for Skype Etiquette – Setting the Stage

EO Octane

We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury to meet everyone in person. That’s why we recommend Skype, or other live video. Seeing the other person’s facial expressions gives you instant feedback you can’t get over the phone. You … [Read more...]

Beverage Trade Network – Cash Flow Tips for Australian Wineries Looking to Distribute in the USA

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Taking a new Australian wine label to the US means competing against entrenched brands who have worked hard to build their market and earn their shelf space.  It is a highly competitive marketplace that needs constant attention and dedicated sales teams – very expensive tasks for small, … [Read more...]

“Nuevo PC” can Oversimplify and Miss the Point

IF YOU OUTLAW THE SYMBOLS ONLY OUTLAWS WILL USE THE SYMBOLS

TBS.08.06.15

In a world where we are all connected, social behavior seems to be instantly judged on the basis of the lowest common denominator of the most popular and currently trending values of the day. Never mind that they may change within a year. We now have a type of “nuevo political correctness” or “nuevo … [Read more...]

Millennials Benefit from the Successes and Failures of Boomers

SOME THINGS NEVER CHANGE

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According to Wikipedia, “The Information Age formed by capitalizing on computer microminiaturization advances. This evolution of technology in daily life, as well as of educational life style, has allowed rapid global communications and networking to shape modern society.” Clearly, this Information … [Read more...]